ELLE's new video challenging gender stereotypes is going viral for all the right reasons
Gender inequality has been a subject of much debate and discourse in India. While the country's popular arts and entertainment tend to reinforce gender stereotypes, some socially-conscious advertising of late has managed to break the clutter.
SEE ALSO:Girls are affected by stereotypes by age 6, new study showsOne such example is the #UnGender series by ELLE India.
In partnership with WEvolve, a global campaign that brings men and women together to address gender inequality using art and media, it has released a video that subtly captures the daily struggles of Indian women in a gender-unequal society.
Indian women have been conditioned to cover up their bodies because they are perennially subjected to the prying eyes of men.
As a result, even while conducting their routine life, they're supposed to be prim and proper. The video interjects this oppressive school of thought with a powerful message of Let Her Be. And indeed, it's high time that society just lets her be!
An interesting banter ensued after theELLE Indiaeditor tweeted the video.
Credit: TWITTER SCREENGRABWEvolve was launched by the World Bank in 2015 to "address gender-based violence through creative industries." It is also backed by UN Women which has roped in India-specific cultural ambassadors.
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