No, this is not a repeat: The NRA has gone and done something stupid on social media.

Friday marked the start of Everytown's annual "#WearOrange" campaign to fight gun violence. A huge mixture of celebs and everyday folks jumped on board, many sparked by recent school shootings in Parkland, Florida and Santa Fe, Texas (just to name a few, sadly).

SEE ALSO:The Parkland students stopped a huge corporation from donating to the NRA

Tweet may have been deleted

But that bull in the china shop you hear is the NRA, who couldn't leave well enough alone and stumbled awkwardly into the effort. Not just awkwardly getting in on the efforts but, also trying stunt on Everytown's efforts by claiming the color orange is their colorbecause hunters and sportsmen often wear the color for safety reasons.

Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

Tweet may have been deleted

Tweet may have been deleted

It's not the first time an NRA Twitter gaffe has caused backlash. And it did not go over well at all with Parkland survivors, who were among those who responded with a variety of feelings.

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

They were joined by plenty of others who were not amused by the NRA's move.

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

It's a hell of a thing to see the NRA get so territorial about a color that they'd perform the walk-into-a-glass-door of social media hashtag activism that was this misguided attempt. But history has taught us time is a flat circle and we're doomed to repeat this same, sad cycle over and over until the end of the universe.

---

Featured Video For You

---

Ever wonder how the universe might end?

---